Archive for the 'sustainability' Category

Taxing Coal is not the solution for the environment


  1. Taxing the coal used to produce power will encourage the use of biomass and the use of gas. This is good for the environment.
  2.  Taxing coal (any energy tax for that matter) however increases the costs of energy for industry and will make the business case for new investment in Europe less attractive. Industry might leave Europe or go under. This carbon leakage has been a slow but gradual process the past 20 years.
  3.  Industry leaving Europe or stopping production is good for the environment in the short run but not in the long run as an economic slowdown will also slow down innovation. 
  4. A better way for the Dutch government and Europe would be to opt for a tax on the carbon footprint of a product. Taxing the carbon footprint would give producers with a low carbon footprint an immediate advantage and would be a much stronger incentive to change than any level of a coal tax. This will be better for the environment. 

Taxing coal in The Netherlands. 

The Dutch minority government supported by several parties in parliament has announced it will increase the tax on coal used for power generation from 1 January 2013. The increase is effected by scrapping the tax exemption based on which power generators currently do not pay a € 13,73 per ton levy for coal used to generate power. This new measure (part of the austerity package as published on the 25th of May) will increase the costs of each MWh of power with approximately € 3 or 4,5%. 

More Biomass Co-firing. 

The measure will encourage the use of biomass in coal fired power stations. A move to biomass co-firing was already under way but we might well assume that this will make the use of biomass more attractive.

 More Gas powered generation. 

The measure should also encourage the use of gas powered generation. The merit order (i.e. the order in which power stations are put on line) depends on the spark spread (the difference between the price of the material burned to produce the electricity (gas, coal, biomass) and the price of the electricity produced.

 Lower CO2 emissions. 

Both effects (the use of more biomass and the use of gas) will reduce CO2 emissions. Gas has a 50% lower CO2 content than coal. The reduction of CO2 by co-firing biomass depends on the extent to which biomass can replace coal. Currently Dutch coal power generators currently use up to 25-30% biomass. The general expectation is that a replacement with up to 40% is within reach. 40% co-firing of biomass will mean that the coal fired installations will be as efficient as gas powered installations.

The New EU’s Emissions Trading Scheme (ETS). 

Assuming the ETS will be continued and that the European Council will agree on the such an allocation of emission rights that the prices will be at Swiss (€ 25 per ton) or Australian levels (€ 18 per ton) the new ETS will strengthen the move towards biomass and gas. 

The effects of higher energy costs on industry.

 European producers of aluminium, copper, steel, fertilisers, paper, cotton, certain plastics and chemicals will be able to receive financial support for their higher electricity bill after the introduction of the new ETS. The main aim of this subsidy is to avoid energy intensive industry moving outside Europe (or not coming toEurope). This is obviously only a temporary stop-gap. The financial support will be temporary, it will be partial and it relies on political whims. It will therefore not encourage investment and only delay divestment.

 The subsidy in other words will only cost the European tax payer money, will not stop or reduce pollution and only delay the gradual de-industriliasation of Europe.

 A lasting solution. 

A better way for the Dutch government and Europe would be to opt for a tax on the carbon footprint of a product. Taxing the carbon footprint would give producers with a low carbon footprint an immediate advantage and would be a much stronger incentive to change than any level of a coal tax. This will be better for the environment. 

Imagine production in Greece being powered by solar energy. Low labour costs (as Greece is trying to regain competitiveness) and low CO2 emissions will give their products a real advantage on the European market.

On the other hand, products from polluting factories is the US or China will be at a disadvantage as their high carbon footprint will mean higher prices in the European shops. 

It is now possible to determine the carbon footprint for each products on the supermarket shelves. The British Standard Institute has developed the standard for measuring and Walmart in the US and Casino inFrance already have their products labeled with the exact carbon footprint related to the product.

Felix Gruijters

Investors will create the sustainable world

Sustainability is a bottom up process

The green bio based economy will not be created by governments. It will be created by consumers and investors. It will be a bottom up movement. This is just as well, it is not likely that governments will chose the right method, the right technology and the right measures. Governments have too many interests to balance and are never spending their own money. On the other hand investors only have to consider the return on their own money.

Below a short summary of various articles from, mainly, the Financial Times. The trend is clear. Investors are opting for sustainability.

1. FT 11 March 2012 (1).

Rabobank of The Netherlands introduced two new investment products (one with European stock and one with global investments) based on the premise that the best current investments is in sustainability.
The results speak for themselves (back tested over the past 10 years)

  • Europe Fund: annual return of 7,8% against 0,8% for the MSCI Europe Index
  • World Fund annula return 8,1% against 0,2% for the MSCI World index.

2. FT 11 March 2012 (2)

Already more than 6.000 companies world wide report CSR data. In 2005 thjis was a mere 700- 800 companies.

One quotes at  the bottom of the article deserve extra emphasis
“There is a perception, particularly in the US, that the return on investment (from investing in CSR) is not there – but it is, and large companies have a lot of cash right now. This is a great time to put that money to good use to make their operations more efficient and robust.”

3. FT 1 April 2012 (1)

This article describes how the number of companies providing CSR data is not growing as quickly as was hoped. Despite the low growth already 15% of the global institutional investors market have signed up to the UN Principles of Responsible Investment.
Also Eiris research launched a sustainability ratings service. They quoted in a separate article
“Demand from investors for a definitive assessment of corporate sustainability performance that can be easily fed into investment analysis triggered the launch of the ratings.”

4. FT 16 April 2012

The title of this article (and the content) speaks for itself: “Investors drive sustainability.”
Since the roof fell in on the international property market the relationship between the built environment and sustainability has flourished.

5. FT 18 May 2012

An Ipsos Mori report in 2011 found 65 per cent of investors with more than £100,000 in investable assets wanted to achieve social impact from their investments as well as financial returns. And last December, when JPMorgan polled 52 (social)impact investors, it found they planned to invest almost $4bn over the next 12 months.

6. FT 21 May 2012

Hugo Bänziger, chief risk officer of Deatsche bank states that “Lenders will have to demonstrate that their future business models are beneficial to society, that they can be run safely and that they are able to restore profitability to make them attractive investments again.”

So far some of the Financial Times articles. To round it off please let me refer you to the very read worthy Schumpeter of this week’s economist.
Good business, nice beaches.
The most important quote:

“The proportion of managers who say they think that “sustainability” is a key to competitive success has risen from 55% in 2010 to 67% last year, according to an annual survey of 4,000 managers in 113 countries by the MIT Sloan Management Review and the Boston Consulting Group.”

Felix Gruijters


The Leadership required for Sustainability.

The leadership required to change a company to embrace Sustainability.

CSR gives a competitive advantage

For most companies Sustainability should have seized to be a marketing tool. There is sufficient proof that companies with a strong emphasis on CSR (of which sustainability is an important aspect) out perform their peers. This makes sustainability (and the other aspects of CSR) a strategic tool to improve the company.

CSR means fundamentally changing the DNA

It is also clear to most companies that sustainability should be more than window dressing. A company that does not fundamentally incorporate sustainability into its product and services will not convince consumers and find that its efforts do not bring the returns it feels it deserves.


  • First of all it should be clear that the company cannot continue doing what it has been doing in a different way. Taking sustainability serious means that companies have to look at the way they do their business in every aspect of that business. The cars driven by its sales people, the number of flights taken by senior management, the energy use of its offices, the extend to which it adheres to the cradle to cradle principle and the complete carbon footprint of its products and services.
  • Secondly companies should realise that sustainability is a long process. Management cannot implement a quick top down programme, sustainability has to be incorporated in the DNA of the organisation in a determined and if necessary prolonged move.

Strong modern leadership is required

Embracing sustainability however is not an easy task. It requires fundamentally changing the company and therefore requires strong leadership. This leadership is different from traditional leadership.

5 leadership practices are relevant

1. Use the momentum
2. Change selectively
3. Encourage experiments
4. Create openness and frankness
5. Crowd-source ideas

1. The leader should use the momentum of the current economic slowdown to install the need for fundamental change. He should create an urgency to change what and how work is done and who does it. This is a delicate task as too much pressure can cause panic and inertia, whereas too little pressure will lead to a return to old ways.

2. The leader should only change those things and move those people that prevent the required change; not everything has to be changed.

3. The leader should encourage experiments. The vision does not have to be produced as a Grand Design by the senior management, it has to be the consequence of much trial and error.

4. The leader should encourage a culture of openness and frankness. In many companies the status quo is protected by higher management preventing any sound of discontend or change to surface at the top floor.

5. The leader should mobilize everyone withing the organisation using for instance the newly developed crowd sourcing methods.

Felix Gruijters

The future of energy companies

The future of energy companies

Two forces shaping the energy world will both lead to bigger companies running lost of small assets.

Two forces are pulling at the energy companies.
1. The race to the bottom
2. The rise of the prosumer

To survive in the race to the bottom energy producers will be involved in a continuing consolidation in the energy market. On the other hand the energy production landscape is becoming more and more fragmented by decentral generation.
The two forces will come together in the IT infrastructure of the main producers. This IT infrastructure will link decentral production and storage with intermittent renewable energy and the remaining fossil fuel based production.

1.  The Race to the Bottom

The producers of power are in a race to the bottom, who will be selling their MWh against the lowest margin. In this race to the last euro above cost price the necessity to merge with other energy companies will be strong. This consolidation of market power in a few major players has slowed down recently for various reasons.

  • E.on and RWE are trying to divest some of their assets to cover for the losses incurred as a consequence of the “Energywende”
  • Vattenfall is selling of some of its assets to free up capital to invest in renewable energy and to pay for the take over of Nuon

It is not likely that this slow down means that the trend will be reversed.

  • Gazprom and ENI/Distrigas recently entered the Dutch end-user-market increasing the level of competition, reducing margins even further and probably re-affirming the need for further consolidation.

The race to the bottom will lead to the creation of a small number of very big energy producers.

2.  The rise of the Prosumer

The urge to reduce the speed at which the average global temperature is rising (without being able to stop this rise) has meant  that governments have spend inordinate amounts of money on the encouragement of renewable energy.Renewable energy in the shape of wind and power have as a clear disadvantage that they are intermittent and require a back up by other energy production assets or energy storage. This obviously does not apply to (well managed) geothermal heat pumps. The move to intermittent renewables  has encouraged the research into and the development of smart grids.

Smart grids enable the existence of various (small) production units. These small production units have benefits:

  • Users of energy do not want to be reliant on fossil fuel and its current high and volatile prices. De-central production is not necessarily cheaper but it reduces exposure to the volatility of prices (the costs are more predictable).
  • Users of energy are worried about future government regulation making the use of fossil fuels very expensive. A move away from fossil fuel reduces that exposure.
  • Clients of producers (or the clients of these clients) demand a reduction of CO2 emissions related to the product they are purchasing. As long as energy producers have a substantial portion of their generation capacity in fossil fuels it will look better if a company actually produces some of its own energy in an environmentally friendly way.
  • Small is beautiful in the eyes of the consumer. (In case in point why support for major windfarms is not as big as one might expect)

The rise of the prosumer will reduce the market share (in terms of MWh produced) of the big energy producers

The trend towards bigger companies and a lot of smaller production units however does all come together in the IT systems of the major energy companies.

Energy companies will be the IT interface

The main role for energy producers in this decentralised world will be the provider of the IT interface linking all the small de-central production units and the energy storing units with the consumers and the major production facilities such as the major wind farms and the remaining fossil fuel (gas) powered generation units.

To be able to fulfill this role the energy companies will require size so as to be able to respond to fluctuations in demand and supply.

This means that the two forces shaping the energy world will both lead to bigger companies running lost of small assets.

Natures tells us how to save it

This blog deals with the lessons Nature teaches us when determining our strategies to save it. Nature has a strong ability to regenerate and is build on self supporting and self regulating cycles. The best way to save nature is to use the strength within it. Do not protect it like it is something we can actually handle, we cannot. Nature and its strengths are bigger than government regulation and its unintended consequences.

The reason to write the blog is the continuing debate between the believers in progress and the propagators of restraint and avarice.

On the 14th of May Trouw ( a Dutch Daily newspaper) published and article of Johan ten Hove.  Ten Hove claimed in the article, like a true Malthusian, that we should not be happy with the (small) economic growth for Europe in 2012 as predicted by the European commission. As economic growth leads to extra pollution it would be better to have no growth or even a reduction of wealth. Amazing to all those who have followed the various doom-sayers over the years, Ten Hove received support from Han Horstink (Trouw 19 May 2012).

I have not yet come across the prophet of doom whose predictions has actually come true. Two lessons from Nature tell us why.

1. Nature works in cycles which automatically rebalance Nature. More CO2 means that trees can grow faster, increasing the ability of nature to take up more CO2.  The problem is:

  • that we take away more trees than is compensated for the quicker growth of the remaining trees.
  • that the growth in CO2 emissions is a lot faster than trees can take it up by growing – it is a matter of timing.

A continued emission of great quantities of CO2 will in the end have disastrous consequences for a great part of humanity. But once human interference has gone and CO2 emissions are very low, nature will be able to slowly take up the CO2 from the air and rebuild an atmosphere in which human (and other life) can prosper once again.

If we do not want this natural process to happen we will have to reduce our CO2 emissions ourselves and build a bio based CO2 neutral economy. To do this innovation is essential.

2. Nature has a tremendous capacity too regenerate. Their is little left of the BP oil spill, not because volunteers cleared the beaches, but because bacteria in the sea eat the oil. More oil, more bacteria – here too it is a matter of timing, nature takes time, more time than it is given by our impatience.

In the knowledge that nature will restore order our policies should be aimed at supporting nature’s ability. We should not try and continue what we are doing but we should change what we are doing.

It is not a matter of less of the same , but a matter of more of something different.

Nature tells us that it can save itself but, if we want to support it, Nature suggests we find ways to grow (genetically modified) crops on arid land, drive our cars on bio-fuels (second and third generation), make plastic from grass (similar to the Coca cola plant bottle) etc. If we find ways to reduce our carbon footprint, nature will take care of the rest.

No need to promote a return to the 1950’s or earlier. Let’s embrace progress and let Nature do the rest.

Felix Gruijters

Will the environment survive the economic downturn?

Will the environment survive the economic downturn?

Saving PV film producer Heliantos

The past weeks the news from the renewable front has not been good. Today the first ray of sunshine in a while was that Vattenfall might have found a buyer for its solar film factory, Heliantos. It would be great news if true, giving Heliantos and its new owner a chance to continue building on the knowledge and expertise that Nuon/Vattemfall have invested in so heavily over the past 8 or so years.

A call to revive the Green Agenda

An article in the Financial Times of the 7th of May brings together some of the news items of the past weeks. Lord Smith to call for a green agenda revival.

In the UK as in other countries (for Germany the subsidies for solar were cut on the 23rd of Februray 2012) the government is cutting back on subsidies for renewable power. Austerity bites everywhere and thus also into the subsidies for renewables. This makes logical sense as there is no strong political reason why renewables should be excluded from the cut backs.

The Greens are being overshadowed by left and right wing populists

There is still strong supporters for green politics in Europe; in the quoted article Lord Smith refers to the success some of the green parties have had in UK by-elections, and he could have quoted the strong performance of the Greens is Schleswik Holstein, but this support is substantially smaller than the main voter’s sentiment, which is against reform and change and in support of maintaining existing welfare support and job security. In the Netherlands the no-change/anti reform parties (the SP on the left and the PVV on the right) are predicted to get a third of the seats in parliament. Their no change mantra could well lead to inertia in politics.

A lack of funds due to the economic slowdown and policies paralised by populist movements in or outside government do not bode well for the renewables industry and the environment.

The price for CO2 emission rights

It will be very interesting to see what the European Parliament and the European Council will decide in June on the CO2 emission rights. Will they again be over generous when allocating emission rights or will they “set a side” some rights, creating a true market for CO2 emission rights? It is telling that currently CO2 emission rights in the EU (@ less than €7 per ton) are cheaper than in Australia (@ 23 Australian dollars per ton). The UK has been leading the way with their carbon floor price.

It is obvious that a EU carbon tax could lead to carbon leakage. This is a very gradual process, it does not happen overnight. But a carbon tax will influence investment decisions and those decisions will not be in favour of investment in the EU. The compensation and opt outs offered by Chancellor Osbourne will not stop the leakage, it will only give international firms higher profits before the decide to invest in the US or Asia.


The only way out of the inertia, providing the development of the green economy a much needed boost is the introduction of a carbon footprint tax. This is not a carbon tax on energy producers or other major users of fossil fuels. It is a tax on the carbon used developing, producing, transporting an selling a product or service.

It is a fact that we can measure the carbon footprint of a product, from raw material to shop shelve. Let us take these measurements and use them to base a tax on. Products with a high carbon footprint will be taxed higher, giving producers an incentive to compete on carbon footprint. Suddenly the incentive would be to preserve forests, reduce the use of fossil fuel, invest in the bio based economy.

Better still for all the politicians looking for a way out: the carbon tax will provide much needed revenue and, for Lord Smith, it will revive the green agenda.

Felix Gruijters

Sustainability, investment, supermarkets and summer festivals

Private investment instead of bank loans

 An interesting article today (7 May 2012)  in The Financial Times. It is interesting to see that a rather negative trend in cleantec was given a very positive spin in this article. It is a fact that banks are somewhat reluctant to lend, at the same time venture capital is recovering from various bloodied noses suffered in the economic slowdown. This is a real problem for new clean development technologies requiring (fresh) capital and could put a break on the continuing development of a sustainable society.

The positive spin put on this development is the fact that if banks do not lend and venture capital does not want to participate, the opportunities are available to private investors. Research done by the FT indicates that these private investors are very interested in sustainable and cleantec opportunities and could make up some of the shortfall. This is good news and fits in with a trend we see elswhere. Smaller scale initiatives (in size and value) are taking the lead.

 Sustainability and Supermarkets

 The interest of private investors sits well with cleantec and sustainability. Much of the drive towards sustainability is driven bottom up. Despit the recession the environment remains high on the worry list of consumers. As a result big supermarket chains as Walmart, Casino, Tesco and Albert Heijn have a clear focus on reducing their impact on the environment. The reason transport companies are now also looking at ways of reducing their carbon footprint is forced on them by these supermarkets. That in turn is the reason that energy companies (and I work for one) are developing electric charging possibilities for trucks. Currently trucks, when stopping overnight, have a diesel working to keep the refrigerated goods at the required low temperature. This polluting and noisy habit could soon be a thing of the past thanks to the demand from consumers, translated by the shops they frequent.

 Sustainability and Festivals

 The same should (and hopefully will) apply to the organisers of summer festivals. Many summer (and spring) festivals work with diesel generation. A diesel generator has an efficiency of approximately 30%. I recently made the calculation for a summer theater festival in The Netherlands. During the summer months they produced with their diesel generators 320 ton of CO2. Using electricity this could be reduced to zero if renewable sources were used or it could be halved if we use just “normal fossil based” electricity from the Dutch power generators. Despite the fact that diesel costs are nearly 4,5 times as high as the cost of electricity the move away from generators is slow and is only gradually increasing momentum.

 This is a missed opportunity, it is time that visitors to summer festivals, despite their young age, look further than just the need to consume, to be seen and to see the hottest acts and create some pressure on the organizers and promote the use of power during festivals.

Felix Gruijters

Sustainability its example and its deceit

Sustainability and Unilever

Unilever has published its Sustainable living progress report. It has made good progress. Most of the progress really impresses me, like the 24% of agricultural raw materials and 64% of palm oil that are now sustainably sourced.

The fact that 100% of energy is from renewable sources is less impressive as at least some of it is from Norwegian and Swedish hydro sources. We all know that this is nothing but “green washing”. Norway has sold so many of its green certificates (proving that the power was generated by hydro) that one could say that it has, in fact, the dirtiest energy mix of Europe.

But most important to me is the rationale behind the plan. It is a rationale that should inspire all CEO’s to follow Unilever’s lead. Unilever states that it is pursuing its sustainability goals because:
1. consumers want it
2. retailers want it
3. it fuels innovation
4. it helps develop new markets
5. it saves money.
6. it inspires our people
Who would not want his/her company to feel that its strategy achieves all these goals?

It strikes me that all the reasons listed have two sides to them – two sides that can be explained through Unilever’s Dutch heritage. Like any Dutchman, Unilever is both a missionary and a salesman at the same time. Innovation, inspiring employees, developing markets: it is all pursued with missionary zeal in the knowledge that the salesman knows that the market wants it and revenue can be increased.

Sustainability and partnerships

It is also Interesting that Unilever works in partnerships to realise its sustainability goals. CSR business practices require close co-operation with others. Companies cannot do it alone as CSR requires a much more holistic approach to the business. No company can control all the aspects of a-cradle-to-cradle approach effectively and efficiently. Here too Unilever leads the way.

Eneco’s sustainability and deceit

I drove past an Eneco commercial outside Schiphol Airport today. Eneco sells Dutch Wind power and advertises this graphically by a display in which a wind turbine and a washing machine both turn, implying a direct link between the turbine and the energy consumed by the washing machine. We all know this is not true. Today it was great to see that the wind turbine in the display was not turning even though the washing machine was on “full-cycle”. This is the reality: when there is insufficient wind in The Netehrlands, Eneco’s customers still receive power. This power comes from the coal power stations of E.on, Essent, Electrabel and Nuon. It always hurts me to hear and see Eneco claiming it is the greenest producer of power in The Netherlands. It might be true, but Eneco produces such a tiny fraction of Dutch power that this claim does not mean much. Without the coal (and gas) powered generators of its competitors, neither Eneco (nor Greenchoice for that matter) would exist.

Felix Gruijters

Sustainability and organic growth

Sustainability and organic growth

It has always struck me that managers do not really like organic growth. Entrepreneurs of new start-ups do but, when the entrepreneur is replaced by a manager, when the CEO no longer has any commercial background, but is an accountant or a lawyer, the focus seems to shift to mergers and acquisitions and constantly restructuring and reorganising the complicated org-charts.

What is wrong with organic growth? Nothing, it is just difficult to get ever more out of a business unless the business is constantly reinvented, reinvigorated by innovation.
In the May 2012 issue of the Harvard Business Review, Ken Favaro, David Meer and Samrat Sharma (all of Booz & Company) describe how to refocus on organic growth. The article merits reading in detail but let me give you some highlights that are relevant in relation to sustainability.

Sustainability is the new growth market

1. Corporate leaders have to be actively involved in the business. I.e. it is not the right approach to be setting targets in the plush comfort of HQ and demanding detailed reporting on progress. It leads, according to Favaoro and associates, to managers of operational units who “would rather succeed conservatively than fail bravely. This might be good for their careers but does little for growth.” Corporate leaders have to ensure that the areas of growth are identified and acted upon.

This is where I think, sustainability comes in. Sustainability is the new growth market. Corporate leaders will have to ensure that the operational managers transform their product development and sales efforts in such a way that the company becomes more sustainable (in more ways than one). This will mean investing in new products, new processes, new staff and training of existing employees.

Anti-cyclical investment in sustainability

2. The need to invest is counter to the austerity Pavlov reaction shown by most managers when faced with a slow down of the economy. Favaoro and associates  call this, “Fight the Business Cycle”.

It is now the time to invest in growth by investing in sustainability. Production companies should actively look at bio-based resources, and service companies should look at reducing their carbon footprint and redesigning their product offering to include sustainability.

Wärtsilä and sustainability

The latter brings me to an advertisement at the back of the Elsevier (a Dutch weekly magazine).
Wärtsilä offers to reduce the ecological footprint of ships in operation. It really is a sign of the times if a main producer of ship engines offers clients not just a fuel efficient engine but offers its clients total solutions including ballast water treatment and oily water separators. Wärtsilä has taken the message to heart that to sell it has to focus on so the solutions customers want and nowadays that includes sustainability.

Felix Gruijters

Leadership on sustainability

Urgency breads leadership

A great Daily Chart from the Economist published on the 2nd of May shows the relationship between carbon dioxide and the temperature of the earth. Because the rise in temperature of the atmosphere is influenced by, for instance, the number of particles reflecting sun light  back up before it can heat the earth, the temperature of the oceans is a better guideline. In the chart below a steady rise can be seen in the heat content of the oceans. 

Leadership is not expected from governments
With the above in mind I read the results from the survey done by SustainAbility among 642 sustainability experts from 77 countries. 72% of them agreed that the green economy is the right theme for Rio+20. It is clear that the leaders in business see the importance of reducing their carbon footprint. From the survey it is also clear that change will have to come bottom-up. Consumers, producers of A-brands and investors are pushing sustainability, governments are staring into the headlights of an approaching car unable to react. The survey reflects this: only 13% of the respondents expect Rio+20 to contribute to sustainable development.
Leadership will be rewarded.
For those leaders seeking inspiration I refer to the McKinsey ‘s publication: Solar power: darkest before dawn. McKinsey draws a picture of a bright solar future, expecting between 400 – 600 GW of new installed solar power by 2020 (up form 65 GW now). McKinsey continues by giving advise to leaders of companies operating down stream from the PV panel producers:
1. Develop targeted customer offerings,
2. Minimize acquisition and installation costs,
3. Provide low cost financing.
This is sound advise but not easily implemented. It makes sense to state that those who will find a business model that answers the three requirements, will be favoured by the market.
Solar and Gas will lead the way
The rise of solar is also predicted in the publication by The Economist, The world in 2050, Megachange. Matt Ridley predicts that gas and solar will be the dominant and cheap sources of energy in 2050.
The influence of low gas prices can already be felt as it directly impacts the price of thermal coal, which according to the FT dropped on the 1st of May for the first time in 18 months below $ 100 per tonne. This might encourage the use of coal, which in turn increase carbon emissions. This can only be curbed by strong government regulation, taxing the carbon footprint of products, punishing those that were produced with energy generated by coal fired power plants.

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